Tea Emporium

Branding / Visual Identity

brief: to create a distinct and original logo and a corporate collateral for a high-end retailer of teas and infusions sourced from around the world.

aim: to create a unique visual identity that reflects the essence of this innovative retailing concept which aims to make tea purchasing a fashionable boutique-like buying experience for the younger generation.

solution: inspired by the process of tea making this emblem-style logo conveys a cool and sophisticated urban chic that will appeal to young, trendy tea connoisseurs.

Client /

Tea Emporium

[fictitious]

Role /

Graphic Design

Year /

2015

Tea Emporium is positioned as a high-end retailing experience focused on the customer.	The visual identity for the company translates across all business stationery and company collateral.	The logo design has a youthful and hip feel.
The logo forms an integral part of the brand packaging.	The branding can be applied to a range of packaging solutions.	This signage for a mall cafe interior retains all the visual elements of the logo in a sophisticated gold metallic material.
This brand identity is flexible and adaptable across a range of collateral.

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Branding / Visual Identity

Tea Emporium

Tea Emporium is positioned as a high-end retailing experience focused on the customer.

The visual identity for the company translates across all business stationery and company collateral.

The logo design has a youthful and hip feel.

The logo forms an integral part of the brand packaging.

The branding can be applied to a range of packaging solutions.

This signage for a mall cafe interior retains all the visual elements of the logo in a sophisticated gold metallic material.

This brand identity is flexible and adaptable across a range of collateral.