Locale Dubai

interactive digital magazine

brief: to create an interactive cover page and multipage feature article for a digital magazine to promote an exclusive tourist destination.

design aim: to design a contemporary and sophisticated magazine for the international luxury travel market and to entice visitors to the destination.

solution: inspired by the minimalist and elegant approach of luxury retailers and fashion magazines the design uses a classic black and white palette with highlights of 'golden sand’ to promote this luxury holiday destination to international travellers.

Client /

UAE Tourism

[fictitious]

Role /

Graphic Design

Photography

Year /

2015

Front cover design of the interactive digital travel magazine designed specifically for tablets.	The design allows the magazine to be read in both landscape and portrait format.	A classic black and gold colour palette oozes luxury and sophistication
High quality photographic images convey the true magic of the destination.	The stylish display typeface 'Lust Display' provides a luxury statement signature to the magazine.	The interactive experience included an on screen image gallery and a video presentation.

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interactive digital magazine

Locale Dubai

Front cover design of the interactive digital travel magazine designed specifically for tablets.

The design allows the magazine to be read in both landscape and portrait format.

A classic black and gold colour palette oozes luxury and sophistication

High quality photographic images convey the true magic of the destination.

The stylish display typeface 'Lust Display' provides a luxury statement signature to the magazine.

The interactive experience included an on screen image gallery and a video presentation.