It takes more than IQ

digital illustration

editorial illustration

brief: to illustrate a magazine article which relates to a new scientifically proven measurement of intelligence as an alternative to IQ tests.

aim: to visually communicate the essence of the article “It takes more than an IQ to describe how our brains work”.

solution: using visual clues from the written text this digital illustration depicts a professional, intelligent man together with the 3 brain circuits that scientific researchers suggest are the key indicators of intelligence; ‘reasoning’. ‘short-term memory’ and ‘verbal intelligence’.

Client /

The Scientific Reader

[fictitious]

Role /

digital illustration

Year /

2016

Concept design sketch to illustrate the scientific testing process.	Main article illustration depicting the scientific methods of monitoring and recording brain activity. The wiring on the skull cap represent the 3 main brain circuits.	the editorial supporting illustration depicts the the 3 brain circuits identified as the key indicators of intelligence; reasoning, short-term memory and verbal intelligence.
Main illustration in magazine format. The illustration background colour was matched with the article headline to form a visual connection.	Supporting illustration in magazine format. The illustration style is similar to the main headline illustration.

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digital illustration

editorial illustration

Concept design sketch to illustrate the scientific testing process.

Main article illustration depicting the scientific methods of monitoring and recording brain activity. The wiring on the skull cap represent the 3 main brain circuits.

the editorial supporting illustration depicts the the 3 brain circuits identified as the key indicators of intelligence; reasoning, short-term memory and verbal intelligence.

Main illustration in magazine format. The illustration background colour was matched with the article headline to form a visual connection.

Supporting illustration in magazine format. The illustration style is similar to the main headline illustration.