visual identity
Bespoke Wellness
brief: to create a new, fresh visual identity for Bespoke Wellness, a multi- disciplined sports therapy and wellness centre based at Emirates Golf Club, Dubai.
​
aim: to refresh the existing brand with a more appealing visual identity that will reflect the company’s holistic and science-backed approach to health and wellbeing and resonate with its target audience of young professionals.
​
solution: inspired by the eight elements of wellness and influenced by traditional Arabic geometry the octagonal
logo represents the holistic approach of the company.
The minimalist gold logo paired with blue typography inspired by the Arabian shoreline conveys a calm,
modern, science-backed approach.
​
Client /
Bespoke Wellness
[fictitious]
Role /
Branding
Visual Identity
Year /
2016
 The colour palette was inspired by the colours of the Arabian shoreline. |  The logo applied to all corporate stationery. |  Practical uniforms for physiotherapists proudly display the company logo. |
|---|---|---|
 The new visual identity is used to promote the business in all media forms. |  Branded merchandise |